Median

Median
2002
digital photographs
430 x 830 mms

A pair of rephotographs sourced in travel magazines. The title invokes the flat nothing of statistical middle ground, too familiar to invite scrutiny.

There is a kind of vetiginous nausea implicit in all advertising, experienced in the banality and ubiquity of the photographic image as the all-pervasive surface of modern life. Enlarged to emphasise their benday dots, these photographs are unmistakably removed from their original context, yet testify to the infinite reproducibility of the social image.


 
Copyright © Susan Fereday, 2019