Culture is Business

Culture is Business
1993
slide projection, Melbourne city, view from Southbank
from City Screens, curator Stuart Koop, Melbourne International Festival and Centre for Contemporary Photography
'Susan Fereday's projection insinuated itself into the visibility of the city by adopting the rhetoric of corporate names and logos. On a scale of corporate recognisability, Fereday's projection worked by thieving the QBE Insurance building's typography so that the public art and corporate identity merged. Dwarfed by an enormous screw, the language of the political avant-garde and the dead language of corporate signs became incompatible and critical bedfellows, neatly avoiding the question of who was screwing whom.'

Robert Schubert, review, 'City Screens', Art + Text